Decision Diagnostician for Top Performers
An Opportunity.A Problem.A Decision.
What is waiting costing you?
Every top performer has one decision they keep avoiding. It’s quietly costing them time, money and momentum.
Ann Steffen Sommer, PA‑C: 30 years in clinical and surgical medicine, making high-pressure decisions. Today, she has discovered how to lead consequential decisions by removing hidden limits, getting clear on what matters, and choosing the right next decision.
Watch: 60 Seconds With Ann
Video spot · 30–60 secDecision Diagnostician for Top Performers
Every Top Performer Has One Decision They Keep Avoiding.
That stall isn’t a strategy problem.
So what has that one decision cost you?
Ann Steffen Sommer, PA-C helps high performers stop the invisible anxiety, panic, and hidden tactics that are stalling their lives, sinking their companies, and draining their revenue.
Watch: What I Actually Do
Video spot · 60–90 sec introFear Is the Most Expensive Person in Your Company.
It never shows up on the org chart. It never sends an invoice. But it sits in every meeting you walk into.
It shows up as the stalled decision
- The hire you won’t let go.
- The sale you won’t take.
- The successor you won’t name.
- The move you keep “timing.”
- The talk you keep saving for later, at work and at home.
The stalled decision
What They Say When No One Else Is Listening
“I don’t trust my own judgment anymore.”
“I’ve been sitting on one decision for over a year.”
“Everyone leans on me. I have no one to lean on.”
“I’m one bad call away from being found out.”
“I have everything, and I’m scared all the time.”
“I can’t turn my brain off. Not even on vacation.”
Recognize yourself in one of these? That’s the pattern. It can be removed.
Take the Fear Signature™ AuditThe discovery
All Fear Is Not Equal.
Fear is one emotion, but two different forces. One protects you. The other prevents you. Everyone else tells you to push through both. Ann teaches you to tell them apart.
Fast. Quiet. Honest.
Your body’s true signal.
Learned. Looping. Loud.
It sounds like you, but it isn’t.
I Find the Pattern. I Name It. We Remove It.
Proof · In their words
Don’t Take Our Word for It.
I have made considerable progress professionally, moving from mid-level management to a Chief Executive mindset in an abbreviated time. She has been incredibly helpful with my personal development… warm and supportive, like a confidant and friend.
She quickly understood my problem and helped me frame a clear and powerful message and how to exactly communicate with my partners. Ann is a real Master Communicator… I’m so grateful for this experience.
Case study · Woman, age 43
From the Outside, She Had It All Together. Inside, She Was Losing Herself.
“Their choice gives me information. Then I get to decide what I do with that information.”
A high-conflict divorce after a marriage that lasted most of her adult life. Working full-time. In school full-time for two degrees. Aging parents. Adult children pulled in different directions.
Everyone saw a strong, independent woman. Inside, she was questioning herself, over-explaining, and keeping the peace at her own expense.
Ann helped her see the Unkind Fear running the show. Fear of being alone. Fear of upsetting someone. Fear of starting over at 43. Fear of trusting herself.
Now she interacts instead of reacts. Her answer can simply be her answer. She knows her non-negotiables, and she sees red flags instead of explaining them away.
“I’m still walking through that tunnel. But the woman walking through it today is different from the woman who first walked into it.”
Endorsed by
“You make me understand things differently.”
Jack Canfield · Bestselling author“You have a story people need to hear.”
Lisa Nichols · Legendary speaker“I adore you. You are beautiful inside and out.”
Forbes Riley · TV host & entrepreneurThe result
The Decision Gets Made. And You Sleep That Night.
Undeniable peace. Real freedom. Living your life as you. No more questioning yourself.
The engagement
Ann Comes to You.
The primary, preferred way to work with Ann.
No group calls. No online portal. No homework videos. One client, one diagnostician, in your world, for as long as the work needs.
No Two Plans Are the Same.
You won’t pick a package here. Until Ann knows what you’re facing, nobody can tell you what it takes. Not the time. Not the format. Not the price. So it starts with a conversation. Then, like a surgeon, Ann diagnoses first and builds a plan that’s yours alone.
A few ways past clients have worked with her
The Immersive
One full day, one location. We find the stalled decision, name the fear behind it, and remove it before Ann flies home.
For one decision that has to move now.
The Deep Dive
Two days at your home, office, or headquarters. The full FEAR//LESS Method, applied to how you lead, decide, and live.
For the pattern behind many decisions.
The Full Week
A week on your schedule, in your world. Ann watches you lead in real time, and you leave recalibrated.
For a turning point: exit, succession, or reinvention.
- Investment is shared after your application is reviewed.
- The client covers all travel, lodging, and ground transport.
- A spouse or business partner may join the first session.
- Complete confidentiality, before, during, and after.
These are examples, not a menu. Your plan is built for you after your private call.
After the immersive
The Uncompromised™ is 12 months of continued access to Ann, plus a private table of peers at your level. It’s offered by invitation only, and only to clients who have completed an Elite Recalibration™.
For Deal Makers
The Deal Is Ready. Your Client Isn’t.
Brokers. M&A teams. Wealth advisors. Agents. When a founder stalls at the finish line, it’s rarely the numbers. It’s fear.
Bring Ann in. Not to push them to yes. To make sure fear isn’t the one deciding.
When to bring Ann in
- Your client won’t sign the deal.
- Your client won’t sign the listing.
- The terms are agreed, but the pen won’t move.
- The founder keeps asking for “one more month.”
- Partners are stuck, and the deal is dying in the room.
Is this for you?
This Work Isn’t for Everyone. On Purpose.
This is for you if
- Your decisions affect companies, teams, or families.
- You’re successful on paper and stuck in private.
- You’ve already tried coaching, therapy, or retreats, and the pattern came back.
- You want a diagnosis, not more motivation.
- You’re ready to act on what’s found.
How to begin
Three Steps. No Guesswork.
- 01
Apply
Five minutes. Tell Ann what’s in front of you. Every application is read personally.
- 02
Private Call
If it’s a fit, you’ll book a private call right away. You leave that call knowing exactly what’s driving the stall.
- 03
Ann Comes to You
Your immersive is scheduled in your world, on your timeline. Complete confidentiality.
By application only. Every application is read personally.
- ~30 YearsClinical & surgical medicine
- 150,000+Patients cared for
- Honorary DoctorateHumanitarian Service
- Best-Selling Author
- International SpeakerDubai · Las Vegas · California
Ann Steffen Sommer, PA-C
How she works
Make Confident Decisions Under Pressure
I remove the limits you can’t see.
Nearly three decades in clinical and surgical medicine taught Ann that brilliant people rarely freeze from lack of skill. They freeze because they misread the signals driving the call. The Fear Code™ teaches you to tell the difference.
Where clarity was never optional.
The diagnostician
Five Specialists Couldn’t Find It. She Could.
For nearly 30 years in surgery and medicine, Ann made calls where hesitation was measured in lives. Patients came to her after five specialists couldn’t explain their pain. She found what everyone else walked past.
And she kept seeing the same pattern, far outside the hospital. Brilliant people freeze in the moments that matter most. Not from lack of skill. Because they misread the fear driving the call.
Now she diagnoses the pain no doctor can bill for. Fear.
She didn’t read it in a book. She wrote the book.
Who Ann helps
High Performers, Entertainers, and High-Profile Decision Makers.
Their decisions move money, companies, generations, and families. They are successful. Inside, they’re overthinking, second-guessing, and carrying pressure nobody sees.
The Fear Code™ · Book One · Coming soon
The F-Word You Weren’t Taught.
No one taught you fear, because no one knew there were two. Be first to read it.
For event planners
Bring Ann to Your Stage.
Keynotes, executive offsites and board sessions on fear, decisions and performing under pressure. Your audience leaves knowing which fear is running their calls.
FAQs
Frequently Asked Questions
Straight answers about working with Ann.
What is The Fear Code™?
A biology-based decision-clarity framework created by Ann Steffen Sommer, PA-C. It teaches you to tell Kind Fear 1, the instant signal that protects you, from Unkind Fear 2, the learned, looping fear that distorts your decisions.
How is this different from leadership coaching?
Coaching hands you a strategy. You were given a strategy for your problem when you needed a diagnosis, a plan, and a cure. Ann finds the pattern, names it, and removes it. Then strategy finally works.
Who is Ann’s work for?
High performers, entertainers, and high-profile decision makers whose choices move money, companies, and families. People who look successful but feel stuck, overthinking, or stalled on a decision they can’t take back. Also couples and business partners.
I’m an advisor. How do I bring Ann in for a client?
Use the application and choose “A client I advise.” With your client’s permission, Ann keeps you in the loop. She works alongside you, never around you.
Do I need to start with private advisory?
No. Start with the book, or take the Fear Signature™ quiz when it launches. Private Advisory is for when the stakes are high and the timing matters.
One question
How Much Longer Will You Wait on That Decision?
One call. Private and confidential. Find out exactly what’s been making the decision for you.