New Code to Leading
You then Others.
Welcome to The Fear Codetm
Leave Transformed
-Not with Homework.
"All Fear is Not Equal or One Thing: Fear is One Emotion and Two Distinct Forces. One Biologic & One Psychologic - Learn how to tap into You and Erase the Other."
Bring a Clearer Conversation on
hidden fear,
pressure &
decisions to
your stage.
Ann Steffen Sommer, PA-C, speaks to high-performing professionals, leadership teams, and organizations about decision clarity, internal authority, and what really interferes with confidence under pressure.
High performers are
expected to look
certain — no matter
what they're carrying.
They're asked to make strong
decisions, communicate clearly, and
lead with confidence under
constant pressure.
But hesitation,
second-guessing, unclear internal
signals, and the pressure to always
appear sure quietly shape how
people lead, speak, and decide.
Ann brings a different lens — built on
real high-stakes experience in
clinical and surgical medicine, and a
framework that names what's
actually interfering with clarity:
the difference between
Kind Fear 1 and
Unkind Fear 2.
Watch Ann on Stage
Booking Request
Bring Ann to your stage.
Tell us about your event and we'll be in touch.
Signature Talks
"FEAR is the most expensive person in the room, wearing Your 3-piece suit."
Every talk leads to the same place:
reading the signal correctly, and deciding with self-trust.
01
The FLAGSHIP
| THE NEW SCIENCE OF DECISIONS
The hidden cost high-responsibility people pay — and the off switch.
Ann reveals that every decision is run by two distinct signals — Kind Fear 1, the instinct that protects and guides, and Unkind Fear 2, the conditioning that distorts — and shows audiences how to tell them apart in real time. This is The Fear Code™, live on stage.
Hesitation isn't a confidence problem — it's a signal problem. A clear, relatable look at why brilliant, high-responsibility people freeze in the moments that matter most — and what to do instead.
Best for: executive teams, high-performers, women's leadership
02
The Pattern
| Why Brilliant People Hesitate
The hidden cost high-responsibility people pay — and the off switch.
Hesitation isn't a confidence problem — it's a signal problem. A clear, relatable look at why brilliant, high-responsibility people freeze in the moments that matter most — and what to do instead.
Ann reveals that hesitation isn't a confidence problem — it's a signal problem. A clear, relatable look at why brilliant, high-responsibility people, teams and groups lock up in the moments that matter most, and what to do instead. Technique works in both professional and personal relationships.
Best for: executive teams, high-performers, women's leadership
03
The Application
| Speak With Authority Under Pressure
Clear signal in, steady leader out.
Ann reveals how to communicate with real conviction when the stakes are highest — without performing a certainty you don't feel. Practical, immediately usable, and built for people who lead out loud without giving up all the secrets of the business or personal elements.
How to communicate with real conviction when the stakes are highest — without performing a certainty you don't feel. Practical, immediately usable, and built for people who lead out loud.
Best for: sales teams, leaders, founders, speakers
04
Ann's signature framework, live
| the fear code™ — Decode It, Delete It
| Ann's signature talk.
Ann explains how fear is currently seen, the new definition of fear, the law and the code to your group. You will leave understanding yourself, thoughts, actions, communication with a revolutionary 5 step process. Ann is known for her magnetic, electric, humor on stage and you will leave transformed, not with homework.
Ann reveals the two forces fighting for control of every decision you make — one biological, one psychological. She shows the room how to tell them apart in seconds, then walks them through The Fear Code™ 5-Step Method to delete the hidden fears running the show.
Best for: Live audiences, keynotes, conferences, leadership summits
Ann is a strong fit for
individuals
couples
business partners
leadership teams
executive groups
corporate events
professional associations
conferences
organizations that want a stronger conversation around leadership, clarity, and communication under pressure
What clients are saying
“The reality that my negative thoughts were all lies, was a life changing pivot. I didn’t realize the way I was thinking about myself was hindering me from reaching my full potential. And when this was removed, I was able to see me more clearly, not only was I truly “Joyful”, but I physically felt it, visually saw it, and emotionally understood what ‘Overjoyed’ meant.”
“You’re a Diamond of Deliciousness! You have a story people need to hear.”
“Every time we talk, you make me laugh. You make me understand things differently — like the hamster and the wheel.”
After having Ann as my gyn for many years and trust her heart, intelligence, and that I could work with her Coaching business, I reached out after resigning from my job and feeling completely lost. I always had a plan until I didn’t, and I wasn’t sure where to turn. I didn’t realize how broken I was until I started to heal, and Ann is helping me confront the trauma that put me in survivor mode, so that I can live my life happier, healthier (I never knew how much the mental health connected to the physical), and more fulfilling.
“The reality that my negative thoughts were all lies, was a life changing pivot. I didn’t realize the way I was thinking about myself was hindering me from reaching my full potential. And when this was removed, I was able to see me more clearly, not only was I truly “Joyful”, but I physically felt it, visually saw it, and emotionally understood what ‘Overjoyed’ meant.”
“You’re a Diamond of Deliciousness! You have a story people need to hear.”
An unforgettable talk, not
a theoretical one.
Give your audience a new way to understand the hidden thoughts and habits
affecting their decisions.
ANN SOMMER · THE FEAR CODE™ · annsommer.com
Disclaimer:
This content is for educational and informational purposes only and is not intended as medical advice, diagnosis, or treatment. Always consult a qualified healthcare professional regarding any medical concerns or before making decisions related to your health.
At Ann Sommer Coaching, we believe that everyone has the power to utilize kind fear 1 for the good of all humans.